BuzzFeed, the it-place
for “share-worthy” content, has just announced its partnership with WeChat to bring
news and entertainment to WeChatters around the world. The partnership is the
media company’s first major collaboration with an international messaging app –
a big step in broadening the perception of messaging apps as content platforms.
Partnership of Buzzfeed & WeChat
"As we start to see an increase of readers share
content via private messaging, coupled with the rapid growth of mobile, we're
looking for new ways to distribute news and entertainment to our thriving
international audience,” said Scott Lamb, VP of International at BuzzFeed.
“WeChat’s innovative technology and strong international user base is a natural
fit for our first major partnership with an international messaging platform.”
BuzzFeed currently has a readership of 175M globally with
50M readers each month outside the US and 50% of traffic from mobile. WeChat,
the fastest growing mobile social communications app, has also seen significant
growth this past year with a user base of over 468M monthly active
users and young demographic who already enjoy BuzzFeed content.
By following the BuzzFeed official account on WeChat, readers
will experience a more personal way of engaging with their favorite content on
mobile:
- They can chat with BuzzFeed for customized content with special keywords such as cats/dogs/lol/omg/fail/win/wtf, which will be updated on an ongoing basis.
- And easily share their favorite BuzzFeed stories on WeChat to friends through chats or Moments.
To follow BuzzFeed’s official account,
simply type in “BuzzFeed” in the search bar or scan the QR code below. Then
follow the instructions in the welcome message to get started!
This is a great example of how WeChat’s innovative social, messaging and gaming feature set serves as a platform to create new interactive experiences. Kudos to the partnership of Buzzfeed and WeChat!
Cheers!~
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